LG debuts huge 4K OLED TV at IFA

Just when we thought the dust was settling on new product announcements here at IFA Berlin, LG slipped in a late entry: a surprise debut of a brand new 77-inch curved 4K OLED television. It's not exactly a finished product, but it is a little more fleshed out than a bare bones tech demo. And while there may not have been a model name, ship date, or price, it sure did look pretty.
LG already has one OLED TV on the market, but that model, the 55EA9800, has a 1080p resolution. This new, unnamed model promises to combine the best of both burgeoning technologies, OLED and 4K (also called "Ultra HD").